Annie is a multi-disciplinary designer, creative and art director with experience across web design, brand, product and packaging. Based in London. 

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I’m a multi-disciplinary designer, creative and art director based in London with years of experience in design working with health start ups like Dermatica to big retailers like Glassons. I’m passionate about helping businesses grow, elevate their story telling and brand identity through digital design, content creation, strategy and innovation. I’m obsessed with all the details, and love creating bespoke visual experiences. When it comes to design, I’ve got you covered in all areas! 

In between everything else, you’ll probably find me at the gym mastering my pull-ups, training for a half marathon, working on a freelance project or travelling to a new country. Highly motivated by wellness, fitness, photography and good coffee! Bi-lingual in Cantonese and English, born in New Zealand. 

 

If you wanna see what I'm up to, find me on my Instagram for updates or see my latest design work

UX/UI Design

Website Design

Art Direction

Branding 

Packaging

Social Media Strategy

Brand Strategy

Brand Development Visual Identity

Illustration

Digital Marketing

Photography

Print Design

Editorial Design

Publication

Dermatica

Senior Designer / Creative Lead 
September 2019 - Current 
 

Glassons

Multi-Channel Design Manager 
July 2016 - August 2019

The Aromatherapy Co.

Head of Creative 
May 2015 - July 2016

Senior Designer & Social Media Manager 
July 2013 - May 2015

Junior Designer 
May 2012 - July 2013

For business inquiries, collaborations, design consulting or to simply say hi: Please contact me here: anniefromnz@hotmail.com

Based in London, United Kingdom.

COPYRIGHT ANNIE LI 2020

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