Dermatica is a tech start up in the skin space disrupting the health industry globally, offering custom treatments for skin concerns, delivered straight to your door. Dermatica continues to grow at an exceptional rate, expanding across UK, Europe, USA and South Africa.
Dermatica was on a mission to reinvent itself, and reestablish it's dermatology services to a wider audience. The objective was to tell a more precise brand story, build a strong brand reputation, create meaningful content for all audiences and engage with new prospects. We developed a new creative strategy, redefined the website and executed a new visual language which went on to inform Dermatica’s final manifestation. I worked closely with our small in house team on the creative strategy, website, art direction, social media, and packaging.
We stripped away the clinical and conventional ‘dermatology’ look of the brand, to reveal a more honest, confident and inclusive identity. I help build a modern and mature visual language that celebrates the diversity of skin and science across all touchpoints - website and social media. The new visual experience is approachable, customers know they can trust - no matter what. Dermatica is leading the way in reframing the way we see skin differently.
Tone of Brand
Tone of Voice
Head of Content / Social