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Creative Strategy
2020

Art Direction

Visual Identity

Design

Branding

Packaging

UX/UI

Dermatica is a tech start up in the skin space disrupting the health industry globally, offering custom treatments for skin concerns, delivered straight to your door. Dermatica continues to grow at an exceptional rate, expanding across UK, Europe, USA and South Africa. 


Dermatica was on a mission to reinvent itself, and reestablish it's dermatology services to a wider audience. The objective was to tell a more precise brand story, build a strong brand reputation, create meaningful content for all audiences and engage with new prospects. We developed a new creative strategy, redefined the website and executed a new visual language which went on to inform Dermatica’s final manifestation. I worked closely with our small in house team on the creative strategy, website, art direction, social media, and packaging. 

 

We stripped away the clinical and conventional ‘dermatology’ look of the brand, to reveal a more honest, confident and inclusive identity. I help build a modern and mature visual language that celebrates the diversity of skin and science across all touchpoints - website and social media. The new visual experience is approachable, customers know they can trust - no matter what. Dermatica is leading the way in reframing the way we see skin differently. 

Location

Dermatica

London

Expertise

Creative Strategy

Art Direction

Visual Identity

Branding

UX Research

Design

Deliverables

Tone of Brand 

Tone of Voice

Website 

Photography

Packaging

Team Members

Yusuf Hoosain

Design Director


Tali Marks 

Head of Content / Social

COPYRIGHT ANNIE LI 2020

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