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NJF Fitness

2019

Logo

Art Direction

Visual Identity

Branding

Nikaia is the founder of NJH Fitness, a New Zealand personal trainer who wanted her personal branding reimagined. The objective was to create a fierce look with gracefulness at its core. NJH Fitness aims to help and empower women that want to look and feel their best in transformative ways through wellness and exercise.

The colour palette is strong yet feminine, the monogram is designed to be used in multi-purposeful ways e.g for fitness bands, canvas bags, merchandise and social media assets. I wanted to establish a look that is powerful and honest. The overall branding identity is designed to reflect Nikaia‚Äôs personal style, allowing consumers to connect with her high energy spirit. 

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COPYRIGHT ANNIE LI 2020

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