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Weekday Supply
2018

Packaging Design

Art Direction

Visual Identity

Branding

Weekday Supply is a new way of thinking about honest and organic skincare. Positioning the brand in a purposeful and confident way; developing an authentic identity that resonates with women that care about pure ingredients. Choosing a muted colour palette with hints of pink to position the brand in playful way. The overall branding has resulted in a confident, romantised personality with the use of organic illustrations, strong brand photography. The brand is designed in celebration of beauty. 

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COPYRIGHT ANNIE LI 2020

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