Dermatica was on a mission to reinvent itself, and reestablish it's dermatology services to a wider audience. The objective was to tell a more precise brand story, build a strong brand reputation, create meaningful content for all audiences and engage with new prospects.

I worked closely with our small in house team on the creative strategy, website, art direction, social media, and packaging. We developed a new creative strategy, redefined the website experience and executed a new visual language which went on to inform Dermatica’s final manifestation.