Based in Auckland, New Zealand. Lived and learned in London. I’m a Design Director and Senior Creative with a passion for helping brands evolve, elevating their storytelling and visual identity through design.

From crafting a new design system in London to directing campaigns back home in Auckland, I’ve built my career on creating bespoke visual experiences that feel intentional and impactful. To me, design goes beyond what you see, it’s about creating connections, telling meaningful stories, and shaping how people feel about a brand.

Design Director & Senior Creative

Work

Les Mills International

Global Design Director
2024 - Current

Design Lead
2021 - 2024

Laybuy

Missoma

Global Senior Designer
2020-2021

Dermatica

Creative Lead
2019-2020

Multi-Channel Design Manager
2016-2019

Glassons

Head of Creative
2015-2016

The Aromatherapy Co