Based in Auckland, New Zealand. Lived and learned in London. I’m a Design Director and Senior Creative with a passion for helping brands evolve, elevating their storytelling and visual identity through design.
From crafting a new design system in London to directing campaigns back home in Auckland, I’ve built my career on creating bespoke visual experiences that feel intentional and impactful. To me, design goes beyond what you see, it’s about creating connections, telling meaningful stories, and shaping how people feel about a brand.
Design Director & Senior Creative
Work
Les Mills International
Global Design Director
2024 - Current
Design Lead
2021 - 2024
Laybuy
Missoma
Global Senior Designer
2020-2021
Dermatica
Creative Lead
2019-2020
Multi-Channel Design Manager
2016-2019
Glassons
Head of Creative
2015-2016
The Aromatherapy Co