GLASSONS2016-2019
Leading the design team at Glassons, my role involved in managing the day to day brand experience for digital, creative, art direction, emails, packaging and window decals.
I designed and updated weekly digital content - emails, social media feed, instagram stories, web banners and landing pages. Elevated the online presence & in store across 60 stores in New Zealand and Australia to help build the brand globally.
Social Media
Collaborated with the digital team to develop brand strategy on Instagram. Designed stories and posts for the feed that was uploaded daily. The objective was to create meaningful and engaging stories to connect with our customers through fashion. All designs are specifically curated, never the same. Our instagram stories increased our growth and followers by 70%, drove revenue to the website and in stores.
Branding
Worked alongside with the buyers to create and design new in-house brands and packaging. We created branding for One of a Kind Vintage and Active by Glassons.
Seasonal Packaging
New packaging was designed for each year during the gifting period, I created bespoke packaging by hand drawing line illustrations (taking cues from the products) which act as product differentiators, paired with strong typography and white space. Each packaging was thoughtfully designed with sustainability in mind using recycled paper and biodegradable materials.
