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Glassons
2016-2019

Branding

Digital Experience

Art Direction

Packaging Design

Visual Identity

Leading the design team at Glassons, my role involved in managing the brand experience for digital, creative, art direction, packaging and window decals. Designed and updated weekly digital content - emails, social media feed, instagram stories, web banners and landing pages. Elevated the online presence & in store across 60 stores in New Zealand and Australia to build company brand growth internationally.

Collaborated with the digital team to develop brand strategy on Instagram. Designed stories and posts for the feed that was uploaded daily. The objective was to create meaningful and engaging stories to connect with our customers through fashion and design.  

The goal with Glassons Instagram stories was to elevate the experience and what it means to shop and wear Glassons. The stories were created to share a visual journey of influencer activations and new product campaigns. All designs are specifically curated, never the same. Our instagram stories increased our growth and followers by 70%, drove revenue to the website and in stores.  

COPYRIGHT ANNIE LI 2020

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