Designed, managed, and art directed the creative and visual layout for email marketing campaigns across both mobile and desktop platforms. Each Glasson campaign was tailored to promote new product launches, seasonal collections, and brand initiatives, with the goal of driving traffic to the website, boosting conversion rates, and supporting in-store sales.

As the creative lead, I ensured that every email was not only visually engaging but also strategically aligned with the brand’s broader marketing objectives. This meant balancing storytelling with commercial goals, designing layouts that highlighted product features, while also creating a seamless and intuitive user experience across devices.