Karajoz was established in the café business in 1982, and have been roasting their own coffee since 1997. Now, the biggest privately owned roasters in New Zealand. The online store is home to various delicious coffee blends roasted by the Karajoz Coffee Company, each blend carefully crafted to suit different palettes. The existing identity needed a refresh - and there was potential to revolutionise this much loved coffee brand. My role was to modernise the existing brand, whilst ensuring the brand would still maintain its core values to consumers. Karajoz was reinvented through design in numerous ways - extended the colour palette, typography, art direction, refined packaging and website. Karajoz is now a super clean brand that works harmoniously with contemporary cafe aesthetics.