As Creative Lead, I developed a bold and interactive campaign for LES MILLS XR, positioning it as an exciting alternative fitness solution. The concept targeted people making New Year commitments who wanted something beyond traditional gyms or digital workouts for our two programmes Les Mills Combat and Les Mills Dance.

I led the creative and shoot direction by merging the best of physical and digital worlds, showcasing the immersive energy of XR Combat and XR Dance. The intention was to capture talent in bursts of movement from dynamic, low angles to highlight the energy and immersive feeling of the workout experience. The campaign features dynamic visuals, electric colour palettes, and iconic movement moments, all brought to life through the Quest 3S experience.