MISSOMA2020-2021
Missoma, a London-based jewellery brand with a global vision, is a pioneer in demi-fine design, shipping to over 74 countries and ranking as the fourth fastest-growing UK SME in the Sunday Times Fast Track 100 list.
As part of Missoma's global marketing team, I designed and conceptualised new ideas for digital campaigns, multi-channel content, and brand creative. My responsibilities included website updates, designing landing pages, providing art direction, and creating visual concepts for both online and offline channels.
Landing Pages & Emails
I designed desktop & mobile-first landing pages and collaborated with the digital and marketing teams to enhance the website, promoting new products and upcoming campaigns. Additionally, I created visual concepts and assets for email campaigns.
Digital Content
Partnering with the global marketing and digital teams, I developed consumer-engaging and commercial concepts to enhance MISSOMA's brand presence and elevate digital consumer experiences across multiple channels. This included creating digital lookbooks, press releases, video content, animations, Instagram stories, and content for WeChat and Pinterest.
Packaging
Missoma customers unbox an experience, not just a product. I created shareable postcards with QR codes linking to bonus content, complemented by a polishing cloth and relevant product information. I designed various print materials, including packaging, POS displays, postcards, and magazine inserts, to showcase new collections. This approach reinforces the brand’s identity and ensures that unboxing becomes a feel-good moment in our customer’s day.
Icons
Missoma icons are minimalist yet distinctive, adding personality to every page. I created a series of new icons specifically for use in email footers, website footers, and landing pages.
