Missoma’s approach to sustainability means we hold ourselves accountable for the people we work alongside, the planet we contribute to as well as the products we create. I was lucky to be involved from concept to completion in communicating Missoma’s Sustainability journey through design to our community and customers. 

It was important to communicate the 3 key pillars - people, planet and product online and offline. In concepting and executing the sustainability identity digitally, I developed a visual identity, used across various landing pages mobile and desktop, iconography, animations, infographics and social media assets.