SMITH & CO
Smith & Co is inspired by the simple life of the early New Zealand, when the pace was slower and life was simpler. Valuing craftsmanship, functionality and longevity.
Designed to be practical household items that can be reusable, developed to bring hand crafted and elixirs into the market. The products are mindfully made goods that celebrate the story of their makers. Created with intention and sustainability in mind.
Design Direction
I was involved in the full creative process of designing the packaging, typography, brand colours, managing the conscious material choices for labels, vessels, boxes and additional collateral.
My other roles included creating an inviting digital presence, marketing the brand, managing and designing social content and directing campaign shoots.
Global Experiences
We created honest environments that showcased Smith & Co brand values, through the use of natural materials, handcrafted design and beautifully made in New Zealand products. We delivered these visual experiences for international trade fairs, retail merchandising for stores, organised local events and activations across the globe.
