The Aromatherapy Company is New Zealand’s leading supplier of home fragrance and body care products. Established in 1990, it has grown into a major force in natural lifestyle products both locally and internationally. As Head of Creative, I led the brand’s creative direction across all channels, ensuring a consistent and compelling visual identity. I worked closely with the in-house design team to conceptualise and deliver seasonal campaigns for product launches, from initial ideation through to final execution.

This included developing campaign narratives, art directing photography, designing packaging, and crafting visual merchandising for retail and window displays. I also oversaw the creative strategy for the website, producing engaging digital content and user-focused design that elevated the online shopping experience. By blending brand storytelling with innovative design solutions, I helped strengthen the company’s market presence and maintain its reputation as a leader in natural home fragrance and body care.